Multi-level marketing, as you know, is a business model that allows you to sell your services and products through a network of sales agents. This means there’s a hierarchy from the top leadership to the network members.
The founders and managers within the company will launch an MLM business. Thereafter, they’ll invite independent partners (consultants and distributors) to join the offer. From there, the company will provide logistical and marketing support to the network members.
The distributors, on the other hand, will advertise and make sales while also recruiting new members to grow the network.
With e-commerce, there’s a website that acts as an online shop. Here, customers can purchase products or services through the internet. In simple terms, e-commerce eliminates the need to visit a physical store.
To enable this, there’s need to integrate payment gateways that allow customers to make payments using various methods. There’s also online ticketing for order processing and tracking, not forgetting a user interface for easier navigation.
After listing the products and services on the platform, the customer can make a purchase. There’s no hierarchy in this model unless you strike a deal with affiliates.
Back in the day, an MLM company would first have to create the product, then market and distribute the product to the network. The company will then offer to pay bonuses to the network members from the sales generated.
On their part, the network members will recruit and train new members, sell and deliver the product to expand the company’s network.
Today, this process is much simpler thanks to the integration of e-commerce platforms in MLM businesses. Introducing e-commerce into the picture resolves logistics on the distributor’s side. With e-commerce, the MLM company offers more services including online payments, warehousing, and product delivery to the customer’s door.
As a result, the distributor’s main focus will be on recruiting more members to grow his network. The distributor will also have more time to focus on his partners and on product/service recommendations. This is what MLMSOFT aims to bring on board your MLM business.
At MLMSOFT, we understand that in the modern world there are a lot of wonderful e-commerce platforms. Therefore, there’s no need to reinvent the wheel and give a similar product.
Instead, we’ve decided to give you the freedom to choose the best and most suitable e-commerce platform from the existing ones in the market and integrate it with MLMSOFT.com Cloud Platform! But What does it mean to integrate with an online shop?
It means you must define 2 points of connection: