Client Success – Suzuverse

Suzuverse Marketplace

Client Success Case

Global NFT Blockchain Token/AI Marketplace Integrated with MLM/affiliate Marketing

INDUSTRY

Blockchain/Crypto/NFT/AI

The blockchain, crypto, and NFT sectors represent some of the most innovative and rapidly evolving markets today. These industries often introduce cutting-edge concepts that require significant customer education before mass adoption. This is where the multi-level marketing (MLM) model excels. By leveraging its person-to-person approach, MLM allows affiliates to educate and build trust with customers, breaking down complex ideas into relatable and actionable information.


Suzuverse stands at the intersection of these revolutionary industries and the MLM model. Operating across Asia-Pacific—currently the fastest-growing MLM market—Suzuverse has demonstrated how blockchain and NFT projects can flourish with the right strategy. By combining advanced technology with a robust network marketing structure, companies like Suzuverse are not only driving growth but also creating new opportunities for global communities.


The MLM Soft Cloud Platform is uniquely suited to support businesses in this space, offering scalable solutions, seamless localization, and real-time data processing. For companies operating in these emerging markets, our platform provides the infrastructure needed to empower networks, educate audiences, and unlock the full potential of blockchain and crypto innovations.

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Challenge

Established in 2022, Suzuverse is a Singapore-based company dedicated to developing software and applications that bridge the gap between virtual and real-world interactions. By December 2023, Suzuverse reported record-breaking sales, marking its strongest year yet.

Experiencing rapid growth, Suzuverse expanded from Japan to multiple countries across the Asia-Pacific region, including Korea, Malaysia, Taiwan, Thailand, Vietnam, and Indonesia.


Within the first year, the company built a network of over 100,000 distributors.

However, their legacy software struggled to support this growth. It was not flexible, difficult to maintain, and challenging to expand with new features. These limitations caused significant scalability issues, especially in handling the sheer volume of accounts and the diverse needs of operating across multiple countries. A similar challenge was faced by JNSmore, which successfully relaunched a global network of 10+ million representatives with a scalable, hybrid-binary compensation model.


An additional challenge was ensuring continuous operations during the transition to the new platform. With their business growing and fully operational, any disruption could have impacted distributor performance and customer trust. This required a seamless migration and system integration without interrupting day-to-day operations.

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SOLUTION

To address these challenges, MLM Soft assigned a Dedicated Develpment Team to implement a comprehensive solution

Advanced Compensation Plan Programming

We analyzed and formalized Suzuverse’s complex hybrid-binary compensation plan, ensuring accurate and efficient calculations. There's no problem for our high-end compensation plan engine to calculate over a network of 1 million accounts, even in real-tme.

Customized Backoffice

The Online Office was tailored to support over 12 languages and multiple currencies, providing a localized experience for distributors across various regions.

Streamlined Data Migration

We facilitated the migration of data for 1 million distributors, including their genealogy and binary hierarchies, without interrupting business operations.

Parallel System Integration

To ensure a smooth transition, we organized scheduled data transfers, allowing both the legacy system and the new platform to operate concurrently. This approach enabled thorough testing and adjustments before fully transitioning to the new system.

A dedicated development team of our top-talented engineers was assigned to make real-time adjustments to the compensation plan and address any issues promptly during the transition period of almost 6 months.


This allowed us to deliver:


  • Scalability Achieved: The new platform efficiently managed the extensive distributor network, supporting continued growth without performance issues.
  • Enhanced Localization: Distributors benefited from a user-friendly interface in their native languages and transactions in local currencies, improving engagement and satisfaction.
  • Uninterrupted Operations: The strategic parallel integration ensured that Suzuverse’s business activities continued seamlessly throughout the transition.
  • Real-Time Adjustments: The dedicated development team facilitated immediate responses to any challenges, optimizing the system’s performance and reliability.

To learn more about how adaptable compensation solutions enhance scalability, explore our article on cloud-based software for MLM. We are committed to meeting the needs of modern businesses using multi-level marketing system in crypto and blockchain industry.


MLM Soft’s platform has given Suzuverse a reliable, flexible software system that supports both sales reps engagement and operational efficiency, offering scalable growth potential. If you are exploring similar needs for your crypto business, contact us or schedule a demo to learn how we can create a solution tailored to your objectives.

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MLM Soft Cloud Platform is a modern high-performance software to run any multi-level or referral marketing business. Our platform is used by traditional MLM companies in health&beauty segment, as well as other industries using multi-level and/or affiliate marketing to boost their sales: infobusiness, education, real-estate, consulting, crypto, trading, etc.

Discover how we can build a customized solution for your business on MLM Soft Cloud Platform during a demo-call with one of our experts.

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