Client Success – 72Sold

72Sold

Client Success Case

Commission system and agent's portal for multi-level real-estate agency.

INDUSTRY

Real Estate

In recent years, multi-level and referral marketing models have expanded into various industries, with real estate being one of the major adopters. Companies like eXp Realty MLM, a multi-billion dollar business, demonstrate the effectiveness of MLM-driven strategies, showing some of the most impressive growth rates in the industry. This shift underscores how MLM real estate structures are reimagining business models in unconventional sectors like real estate.

The MLM Soft platform is already used by several real estate firms across the US. Due to the platform's flexible compensation plan engine and unlimited integration options, MLM Soft can be customized for any real estate commission management business applying a multi-level model for agents.

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Challenge

We are proud to present our project with 72Sold, Arizona. 72Sold is the #1 real estate broker in the Western US, a modern multi-level real estate agency offering online tools and unlimited earning opportunities for brokers and affiliates.

72Sold aimed to implement a 100% custom multi-level compensation structure for agents, both licensed in Arizona and nationwide, with deal data imported into the platform for processing on demand using our real estate commission software.

There was also a requirement to provide agents and brokers a convenient online tool to manage their downlines, enter new referrals, and access reports and analytics on their performance and commissions. For another example of large-scale network transformation, check out our case study on JNSmore’s Global Network Relaunch, where we helped manage a seamless transition for 10+ million representatives.

We're happy to provide customized software solution for your multi-level real-estate agency.

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SOLUTION

The project was successfully implemented by our team in 2023 within a record 3-months term.

Data Input

Convenient bulk import of the deals data with all the details for each deal.

Commission Calculation

In our flexible Compensation Plan Engine we have implemented an agent commission calculation algorithm, working in real-time within milliseconds.

Transaction Details

The compensation engine’s design ensures all calculations are transparent, delivering detailed breakdowns for agents and management alike. This clarity gives agents confidence in the system and allows them to focus fully on performance.

Parametrization

Adjustable compensation parameters allow 72Sold to align its plan with financial targets as they evolve. This capability is essential for businesses with dynamic growth targets, providing a flexible model that remains aligned with company objectives.

Agent's Portal

MLM Soft built a user-friendly agent portal (Back Office) for 72Sold, providing agents with a real-time interface where they can access reports and live data directly. This self-service option reduces support needs, as agents have immediate control over their performance data. The portal offers customized access levels for agents and brokers, catering to the distinct responsibilities of each role.

The project was completed on schedule and within the initial budget, providing 72Sold with a comprehensive and adaptable system that met their objectives:

Operational Efficiency: Automating data imports and real-time commission calculations allows 72Sold to operate efficiently, freeing agents to focus on strategic tasks rather than administrative processes.
Enhanced Agent Engagement: With real-time access to transparent reports, agents are more engaged, knowing they have all necessary tools to track their success.
Scalability: MLM Soft’s customizable solution allows 72Sold to expand without limitations, adapting as business needs change to support long-term growth.

To learn more about how adaptable compensation solutions enhance scalability, explore our article on cloud-based software for MLM. We are committed to meeting the needs of diverse and growing sectors within the MLM industry, including real estate network marketing agencies.

MLM Soft’s platform has given 72Sold a reliable, flexible software system that supports both agent engagement and operational efficiency, offering scalable growth potential. If you are exploring similar needs for your real-estate business, contact us or schedule a demo to learn how we can create a solution tailored to your objectives.

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MLM Soft Cloud Platform is a modern high-performance software to run any multi-level or referral marketing business. Our platform is used by traditional MLM companies in health&beauty segment, as well as other industries using multi-level and/or affiliate marketing to boost their sales: infobusiness, education, real-estate, consulting, crypto, trading, etc.

Discover how we can build a customized solution for your business on MLM Soft Cloud Platform during a demo-call with one of our experts.

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